Event Profile
Go Back

News Impact Project: Using Data to Inform and Improve Your Journalism (Free)

Date(s):

March 31, 2020

Venue:

N/A

Website:

https://www.newsmediaalliance.org/webinar-using-data-to-track-intangibles/

Fee(s):

Free Event

Description:

All publishers want to become indispensable to their audiences. They want to know what drives engagement and subscriptions, how to make their work part of a reader’s daily habit and how deeply to cover topics that matter. Those questions are not easily answered with conventional web analytics that were never intended for journalists.

What people click on, spend time with, subscribe to and share can reveal why they rely on a publisher for their news and information. But data overload can become overwhelming, even paralyzing, to decision-makers.

In a webinar with the American Press Institute’s Metrics for News team, we’ll discuss which measures of engagement to focus on (hint: not just pag...